“The work I did with KPMG led me to realise I could go into those merger conversations knowing what I wanted”
Tom Sandford, Founder of Future Content
The impact: reshaping the future of the business
The initiative has made a real difference to the client base. 90% of 'Health Check' clients go on to sign up for a retainer, accounting for 50% of Future Content’s growth in annual revenue. What’s more, the clients who go on to convert, understand the value of the service and are ready for the commitment of a 12-month retainer. “It was about adding value by offering the right service at the right time.” explained Mike.
Our advice also gave Tom the confidence to seek further growth opportunities by merging with an email-marketing agency. “The work I did with KPMG led me to realise that while I could grow the business, I couldn’t do everything. So I approached an agency I felt shared my passion for the business. Understanding my own business better meant I could go into those merger conversations knowing what I wanted.”
In a nutshell
Future Content owner Tom said: “Mike took a view on the whole of the business – not just the financials. He was especially interested in me and the pressures I was under as a founder, and tailored his advice around that."