How do the best companies deal with changes in their environment to give them a competitive advantage? Whether it's embracing change or baking in resilience, companies have the ability to transform their products, teams and strategy to outpace their competition. The benefits of this type of bravery? Unexpected fruitful opportunities for the taking.
Meet entrepreneur and technology strategist Tamara Lohan, Founder and CTO at Mr & Mrs Smith and Non-executive Director of Not On The High Street.
This event will explore how businesses outpace the competition be it; growth through market disruption, navigating geopolitical issues and events, applying technology as an enabler to create a human connection and leading a global team while keeping a brand, culture and customer trust alive in fast-moving world.
Mr and Mrs Smith started life as a boutique guide to luxury hotels. Today, it is a £80 million annual business and only a tiny percentage of its revenues come from book sales. Responding to market changes and consumer expectations, the business pivoted to become one of the world’s most successful accommodation brands booking services and built a global travel club with more than 1.5 million members in more than 100 countries.
Founder and CTO
Mr & Mrs Smith
About Tamara Lohan
Today Mr & Mrs Smith provide a platform to connect discerning customers to amazing hotel experiences, and employ over 100 people in locations from LA to Singapore to New York. The Mr & Mrs Smith brand, and the newer Smith & Family, have established a solid reputation for unbiased recommendations of quality, interesting hotels from budget to high-end.
As well as continuing to head the company, Tamara serves as their CTO since the move online and she is also a non-executive director of Not On The High Street, the go-to platform for the nation’s best small creative businesses.
About Inspiring Speakers
In business, it’s about staying engaged and always looking ahead.
We bring leading thinkers, iconic entrepreneurs and industry disruptors to your region, to discuss their experiences, insights and lessons learned. Designed specifically for leaders of privately-owned businesses we aim to challenge, broaden your business community and give you a powerful perspective. It’s insightful, inspiring stuff.
"Embrace change, bake-in resilience and respond proactively to challenges to unearth new opportunities."
Tamara Lohan, Founder and CTO, Mr & Mrs Smith
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